Franchise Development


Samantha Rincione


Founder, Chief Executive Officer, Chief Operations Officer


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Samantha is currently the Co-Founder and Chief Executive Officer of Crave Hot Dogs and BBQ. Samantha and her team believe every CRAVE franchisee is family and are treated as such. With 15+ years in the restaurant and franchising industry, Samantha knows the importance of overseeing all day to day operations alongside her staff. She will stop at nothing to ensure the franchisees and staff have the resources they need, to make the CRAVE brand a success. Her attention to detail and drive for an overall team success allows customers to leave happy and Craving a return visit! 

Samantha has been an integral force in the franchising sector for many years. Samantha was the founder of Emerging Franchises, a franchise development firm, which developed and built franchise companies from the ground up, specializing in emerging brands. Emerging Franchises was responsible for creating franchise operations systems and growing brands from one and in some cases hundreds of units.

Samantha was also previously the largest Multi-Unit Franchisee with Red Mango, Smoothie Factory and Red Mango Café, (SG MANGO LLC), owning and operating 10 stores on Long Island, NY. During her tenure as a multi-unit franchisee, Samantha’s stores were utilized as a corporate training stores and for Discovery Day’s, for potential franchisees. Samantha has been recognized for her outstanding operations which ultimately led to multiple franchised units sold within the Red Mango Franchise Network.

Samantha has also served as Vice President for UFood Grill, a healthy fast casual concept as well as Director of Marketing. During Samantha’s time at UFood Grill, the UFood Brand won # 22 on the “Top 100” Mover’s and Shaker’s Award by Fast Casual Magazine. Mrs. Rincione possesses a vast knowledge in Franchise Sales, Restaurant Operations, Marketing, Social Media, Restaurant Development and Training. Samantha was recognized by QSR Magazine as an excellent operator and received the MVP influencer award.

Salvatore Rincione

Founder, Chief Development Officer


Sal is currently the Co-Founder and CDO of Crave Hot Dogs and BBQ. Sal oversees development of all new locations. His experiences in the real estate and development market allow him to assist franchisees from day one, until store opening, leaving no stone unturned in the path to their success. 

Sal comes with over 25 years‘ experience in Franchising, National Development and Multi Unit Restaurant Operations. In addition, Sal has overseen New Concept Development, Store Design, Construction Management and Real Estate Development.

Sal’s previous positions include CEO of UFood Grill and Vice President of Construction for Red Mango, Inc.. During his tenure at Red Mango, Sal oversaw the development of 250+ traditional and non-traditional locations throughout the United States (including Puerto Rico) and Mexico.

Notable positions include Vice President of Planet Hollywood where he was responsible for New York City’s largest restaurant at 66,000 sqft. with 30 million in revenue for that location, to include the nightclub operations and Brand Development.

Sal was also the Vice President of Operations and Development for Five Guys Burgers where he was responsible for development of Five Guys Burgers within NY and NJ as well as accountable for Operations, Real Estate and Construction Management for the Franchise and directly responsible for day-to-day operations and management of all locations.

Salvatore Rincione
Jake Moran

Jake Moran

Director of Operations, Logistics & Franchisee Relations


Jake Moran has 8+ years in the franchising and restaurant industry. Jake worked for SG MANGO, the largest Red Mango and Smoothie Factory Franchisee. He was responsible for day to day management at the main location and oversaw day to day operations for 10 units. Jake was directly responsible for opening of new units and ensuring a smooth transition. Jake also has extensive experience in the training field. Jake took lead and was the main instructor and trainer for SG MANGO. This would entail training new franchisees that entered into Red Mangos system, and preparing them to operate and run their own restaurants. Jakes expertise is in Training and Operational Excellence.

Eli Lieberman

Director of Customer Relations 

Eli is a fundamental part of the CRAVE team. Ensuring customers, #BEATTHECRAVING, and CRAVE a return visit is his priority! Eli works directly with the operations team on customer feedback, suggestions and updates. Eli also makes sure no customer goes unanswered and experiences first class customer service and food. He is the direct connection between the CRAVE fan base and each franchisee, as well as the CRAVE executive team. Eli is no stranger to the hospitality industry. The last 5 years, he has worked with Robbins Wolfe Eventeurs, specializing in guest services as well as catering. Eli also spends many hours voluntering with local food kitchens.

Jax Del Rosso

Jacquelin del rosso

Director of Training & Franchisee Support


Jax comes with 8+ years experience in restaurant operations and training. Jax previously worked for SG Mango, the largest Multi Unit franchisee for Red Mango and Smoothie Factory Cafe. Jax oversaw day to day operations in multiple units and also ran specific training programs and oversaw new product roll outs. Jax also has over 6 years in management and training experience at Waxing the City, also managing day to day operations and running all training programs. Her passion is leading a team to success, while making sure goals are achieved and employees grow to be the best they can be!  Ensuring performance is at the highest standard of excellence is what she does best. No detail is too small and no task is too big for Jax to tackle. Her attention to detail and passion for training, makes her a great asset to the CRAVE team. 

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